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Designer Kristy Guerra founded Acure Organics as a way to honor her grandmother, who battled breast cancer for over 10 years. Kristy wanted to help raise money for breast cancer research and awareness while also providing healthy products that promote healthier living and a greener planet. The result of her extensive ingredient research is this safe, beautiful, pure, potent line of nutrient-rich organic beauty products that are affordable and accessible to all! Best of all, Acure Organics proudly donates $1.00 for each product sold to The Breast Cancer Research Foundation™

A well-known hair stylist in Milan who worked with models developed the WIDU® wooden bristle concept. He was concerned that the constant washing of hair and heat from the photographic lights dried the scalp. As he felt that conventional bristle brushes had the tendency to both scratch the scalp and tear the hair, he developed Widu's signature smooth wooden bristles. Widu brushes are handmade in Italy by adult native artisans that have perfected their skills over the last thirty years. No child labor is ever employed. Widu products are of impeccable old world quality and long lasting value unlike many of imitators. Only wood suppliers who agree to a policy of Forest Stewardship Council sustainable forestation are utilized. The WIDU® Wooden Bristle brush is all-natural. Neither animal by-products nor synthetic materials are used in its manufacture. It is an animal and cruelty-free product. Widu has discovered that: 1. Wooden bristles gently massage the scalp and distribute natural oils through the hair. The brushes aid in scalp massage, blood circulation, excess sebum absorption and the removal of hair impurities. 2. Massaging the scalp helps promote hair growth and stimulate acupressure points. 3. The combination of wood and natural antistatic rubber helps to prevent flyaway hair. 4. When exposed to a blow dryer, Widu wooden bristle brushes stay cool because wood and rubber do not conduct heat. When hair is wet the wooden bristles glide easily through the tangles. 5. Widu brushes and combs are naturally hypoallergenic. The wooden teeth are turned and well finished so they never tear at the hair. Widu brushes and combs are only finished with a protective coating of beeswax or purified linseed oil, not petrochemicals or high VOC lacquers.