Ilia Beauty Pure Eyeliner brings rich, creamy color to the eyes that blends and builds for a day to night look. Packed with the healing oils of vitamin E and sesame, they work alongside soothing butters of shea and coconut to moisturize and protect the delicate area of the eye.
COLOR GUIDE: Havana Affair is a blend of black and gold, with a hint of shimmer. My Generation is a muted violet merlot. Nightclubbing is a radiant midnight blue. Rebel Rebel is a rich creamy black. Shadowplay is an iron grey. Sweet Jane is a soft chocolate hue.
Twist up applicator with a built in sharpener. 0.2oz / 0.58g.
I was hoping to replace my Clinique Quickliner in Intense Black Honey with a more natural alternative. I purchased the Sweet Jane color. Until Ilia's liner came out, I couldn't find an automatic sharpening / twist-up pencil. While I do love the twist-up feature, this product didn't have enough slip for me. It pulled on my eyelids when applying. The Sweet Jane color is a neutral brown -- no red undertone. I have dark brown hair and eyes and a tan complexion, and thought the color was a little too flat and dull for me (but I have this complaint about a lot of brown eyeliners). I think the color would work great on someone with a lighter complexion.
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Light - Pink Undertone
November 24, 2015
I purchased the color "Rebel Rebel" which is a very natural looking black. The liner glides easily and doesn't tug. It stays put all day but is easy to wipe off with coconut oil. I do have dry skin though so I don't know how it would perform on more oily skin. I love the self sharpening twist mechanism as I don't have to worry about sharpening it or stabbing my eye with jagged wood if I misplace my sharpener. Also the ingredients seem very nourishing and do not irritate my eyes or skin. Overall I am very pleased.