Lipstick can tell such a story. This particular story began 2 years ago when Sasha Plavsic decided to find out what the small print on the back on the box really meant. The answer she found wasn’t surprising but did raise more than a few concerns that pointed her life in an entirely new, and unexpected direction. The more Sasha Plavsic researched, the more she realized that what she wanted in a lip product was what other women wanted also. So, the story of ILIA Pure Lip Care began …