Pai Skincare's Founder Sarah Brown was first inspired to create a natural skincare range after years of suffering from a bad skin allergy. Fed up with perscription pills that just masked the problem, Sarah decided to take matters into her own hands. Sarah's goal was to create the cleanest plant-based skin care on the market, with a range of products formulated for people with very sensitive skin. The result is our most gentle, yet effective line ever: PAI.